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We are often asked how you can prolong your colour at home. Here are our top tips for looking after your coloured locks:


The more you wash, the quicker your colour will fade – it really is as simple as that. So buy back some time in your everyday routine and skip the frequent washing. If you have longer or dryer hair you can always consider just rinsing and conditioning every other wash.


Hot tools can actually speed up the process of colour fading from your hair. That’s why we recommend limiting your use of heated styling tools, especially in the first few weeks after getting your hair done. If you’re going to use hot tools, try turning the temperature down to prevent the heat pulling the colour from your hair. And when you do bring the heat, be sure to use protection.


Hot water doesn't only dry out your skin; it decreases the vibrancy of your hair colour too. Hot water opens up your hair cuticles, releasing your precious colour. Our top tip? Rinse shampoo and conditioner out with room-temperature water to help provide long-lasting hair colour.


Chroma Absolu is our hero color-treated range that is powered by a trio of acids and a plant-based ingredient that is loved in skincare (but works wonders for hair too 😉).

Let’s deep dive into the ingredients that help you maintain your dream color for longer:

1. Amino Acid: a building block of the hair fiber, this powerful acid can penetrate deep at the hair’s core to increase strength and resilience.

2. Tartaric Acid: A lesser-known Alpha Hydroxy Acid (AHA), famous for its powerful antioxidant properties. Our formulas, enriched with Tartaric acid help reduce oxidative stress and shield fiber against external damage.

3. Lactic Acid: a gentle fiber resurfacer, this healing acid helps to transform, smoothen and seal fiber surface.

4. Centella Asiatica: a millenary regenerative plant widely used in Asian skincare, known for its caring and healing properties.


One of the number one enemies to long-lasting, colour is UV light from the sun. So add a UV filter finishing product to your morning routine and show the sun who’s boss. We recommend Kérastase Soleil Creme UV Sublime.


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